Want advertisers to continue to support gay-friendly programming?

Procter & Gamble, the parent of numerous familiar household product brands, is currently under pressure from anti-gay conservatives for including a same-sex kiss between the characters Noah and Luke who are a couple on the daytime program "As the World Turns." The kiss was a response to previous support by fans who wanted to see the couple kiss again since last September, and even mailed bags of Hershey's chocolate kisses to the CBS studio.

[ You can see the kiss at: ]

But the American Family Association (AFA) issued an action alert to get its members to contact P&G, the show's producer, to stop future gay affection on the soap: "Procter & Gamble has resumed using explicit, open-mouth homosexual kissing in their soap opera, 'As the World Turns.' P&G decided to include this type of content as a commitment to 'diversity.' Gay activists are hopeful that the P&G effort will desensitize viewers to the homosexual lifestyle and help make the unhealthy and immoral lifestyle more acceptable to society, especially to children and youth."

So P&G has set up a phone voting system to register your support (or disagreement) with the program. It's easy to take action: just dial 800-331-3774. You'll be prompted to press #1 for English. Then press #2 to express your thoughts on "the storyline of As the World Turns." Then you can press #1 to say you support the Luke & Noah storyline.

There's nobody to talk to, you are not asked to identify yourself -- and it takes just a few seconds.

Sincerely,

Michael Wilke
Executive Director
Commercial Closet